TCS Amsterdam
As of today, the TCS Amsterdam Marathon has a new logo. The logo was officially unveiled this afternoon by TCS CEO, Mr Natarajan Chandrasekaran, alderman Eric van der Burg and Le Champion’s Director, Simone Richardson, at the official residence of the Major of Amsterdam.
The TCS Amsterdam Marathon, the Netherlands’ largest marathon, has expressed its aspirations to become one of Europe’s largest marathons. Currently the TCS Amsterdam Marathon is already one of the world’s most appealing marathons, as the city of Amsterdam attracts literally thousands of participants from abroad. The new logo is very much in keeping with this image: It has a clearly recognizable international character, featuring a runner and the typical architecture of Amsterdam for which the city is internationally renowned.
“Together with Tata Consultancy Services, the TCS Amsterdam Marathon is embarking on a new phase of development, for which this logo is perfectly suited,” said Simone Richardson, Director of Le Champion and organizer of the event. “In 2012, we aim to focus specifically on the further growth of every aspect of the marathon. We therefore expect to already attract a field of some 37,000 participants to Amsterdam for the start of next year’s event.”
“We are pleased to link up our brand and company to the TCS Amsterdam marathon, which is fast becoming one of the foremost international events in this field. The new logo represents both the rich tradition behind the city of Amsterdam and this progressive ambition to make it one of the world’s top marathons,” said John Lenzen, vice president and global head of marketing at Tata Consultancy Services.
“The cooperation with Tata Consultancy Services has already shown results this year. The 2011 edition of the TCS Amsterdam Marathon, in which 83 different nationalities participated, is already known as one of the best ever. The TCS Amsterdam Marathon has hence become the jewel of the crown of all international events in Amsterdam and contributes significantly to the city’s Olympic ambition. This new logo is the symbol or our joint ambitions,” according to alderman Eric van der Burg.