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What Sport Means in the US - Newsroom - 31-03-2011 Groundbreaking Research on What Sport Means in the U.S. Study finds that Americans have high hopes and expectations for sport and that athletes have a responsibility to be positive role-models for young people COLORADO SPRINGS – The U.S. Anti-Doping Agency (USADA), in early March 2011, announced the findings of a groundbreaking research study, designed to measure Americans’ attitudes and beliefs about sport and the impact sport has on values and culture in America. Full story: What Sport Means in the US