10k race in 6 weeks, trying to set goal

[EBFM]

I guess here is my real question:

My goal ultimately is to keep getting faster, month to month and year to year. Of course I'll want to peak for certain races, but I'm thinking more broadly.

So, in order to do that, is the basic idea:
Cycle, cycle, cycle, off, build-up, repeat?

Thanks,
EBFM